Sarah Smallwood - Marketing Consultant, Marketing Coach & Marketing Mentor

Would you like your Marketing significantly improved and your Sales Revenue increased?

Would you like your Marketing significantly improved and your Sales Revenue increased? As a Marketing Consultant, Marketing Coach and Marketing Mentor this is where I can help you.

As a marketing consultant I specialise in assessing your current Marketing activities, then improving them and then implementing tried, tested and successful Marketing systems that are guaranteed to get you results

(not to mention attract your ideal clients = increasing sales).

Alongside providing a fresh perspective on your Marketing I also specialise
in training both you and your teams the art of continuing your new-found
successful Marketing momentum.

In other words, I can boost your sales and revenue, meaning you can enjoy your business journey again through the power of Marketing done right.

How I can help you and your business

When your Marketing is set up correctly it feels seamless and stress free. Knowing you have everything in place that should be in place for a business like yours means that you can concentrate on doing what you do best, and that’s running your business! That sounds good doesn’t it?

Having the correct Marketing systems in place also gives you the peace of mind that you are targeting your ideal customer audience each time, every time. It eliminates the stress of not knowing where your next lead is coming from and it means you aren’t wasting your valuable time and money (on those latest Insta updates or FB’s new bots for a start)

Marketing can be done smartly, and I can show you how.

As a marketing consultant I work with entrepreneurs from around the UK as well as global organisations. The entrepreneurs I work with are running either established businesses or have just launched into the marketplace with their new start-ups. I have been in Marketing for Over 25 Years. I actually run and own a successful Marketing Agency based in the UK.

I specialise in Marketing Improvement and have worked with some big organisations in various industries, right the way down to smaller businesses and everyone in-between. I have worked with them to increase their visibility and credibility online helping them attract more sales and accelerated their growth.

You can experience more sales, business growth and Marketing improvement too……

If you would like to work with me, I can show you the formula to this Marketing success. The first step to improving your Marketing is to book an initial chat with me here.

On the call you can tell me all about your business and we can work out the next steps together.

Book A Call Today!

“We have been guided by Sarah what can I say? It has been a real pleasure and privilege working with such helpful and supportive team. Our business has certainly grown since we started to work together. She is friendly, fast, efficient and extremely knowledgeable. We have no hesitation in recommending Sarah to friends, family and customers or in fact anyone wanting a professional presence online”

“From day one, Sarah took the time to understand my business and what it stands for. Through her efforts I have become recognised internationally within business communities, grown my contact base and freed up valuable time”

“Fantastic service from start to finish, if you are looking for Marketing then look no further, we are so pleased with our results, already started to recommend you to others”

Success Stories

Marketing Telephone Appointment

If you own a business and would like to significantly improve your Marketing with a view to increasing your Sales Revenue then book a telephone appointment with me.

Our call will last for no longer than an hour and it will help me to gain a full understanding of your business, for example we’ll talk about who your target audience is, the current processes you have in place, your past and present business position and much more.

On this basis I can work out exactly what you will need to do to change the direction of your Marketing.

I look forward to speaking with you!
Sarah

How to create the perfect logo for your business

A new logo, or Branding as you should be calling it, is one of the exciting parts of bringing your new business idea to life. Mainly because once you have your Branding nailed you can crack on with the website, banners on social media, email signatures and so on. It also gives you a huge sense of fulfilment, to be able to see your business come to life in its digital form.

And that is the point I wanted to highlight first, if you can see it, then once all of your Marketing activities kick in, everyone else will see it too! So… it’s important that you get it right from the outset (because there’s nothing worse than having to rebrand your business before a rebrand is due, it can be very time consuming and not to mention costly!)

Here a few areas I have highlighted for you to consider:

Colour and font psychology
The psychology of colour is vital. You may be tempted to immediately slather your Branding in your favourite colour but decades of Marketing colour and font psychology science asks you to just pause a second and think about this before you proceed. 

During your ponder address these questions, what is it that you offer, who are you appealing to and how do you want them to feel when using your product or service? This is important.

I’ll give you an example, let’s say you are producing a bottle of delicious water with health benefits, the last thing you should do is have a logo with browns and dirty greens in it that are likened to swamp water! Similarly, if you were a bank or financial establishment you literally would not be using a Comic Sans looking font in your logo (or any font that hasn’t been purchased or created under a commercial license agreement). No disrespect to Comic Sans of course, whether you love it or hate it, it is associated with flyers created using clip art or other such homemade materials. Sorry Comic Sans. Ok, so they are extreme examples, yes, but you get the idea!

Your new Branding must be a good ambassador for your product or service. Does it represent you correctly, does it appeal to your target audience and how you want them to feel. You’re probably thinking like what? How they feel? Yes, and here is what I mean –

Red – Definitely an attention grabber, often associated with danger or a warning sign. Also associated with strong emotions, excitement, do it now ‘action’, fun, happy! No surprise this colour is overused in the fast food market and the chosen go-to colour for brands like Coca-Cola and Monopoly (remember that game!)

Orange – Less extreme, but still very striking, this colour is notoriously documented as the cheerful, optimistic, a happy feeling, not to mention friendly and sociable. 

Yellow – Yellow for creativity, optimism and still very much on the cheerful side! I can see why McDonald’s combined this with Red to create a winning combination! An attention grabbing happy Big Mac – yes please! 

Green – Oh so earthy, natural, soothing and peaceful like the forest. This makes it the perfect colour for natural products and those that wish to sooth – like a good night sleep at the Holiday Inn – did you see what they did there? Very clever.

Blue – Blue is so associated with Trust and Dependability, so much so that you wouldn’t bank anywhere else, or choose any other pc software for that matter! Very corporate, very trustworthy, very stable. Its easy to see how you may wish to choose blue to show you are trustworthy, who wouldn’t? But you have to think, is that the overriding feeling that you want you customers to feel? For example, if you are a theme park – of course you want to be trustworthy and safe, but the overriding feeling you want to incite is fun. Fun wins hands down. Or hands up if you’re on a roller coaster. 

Purple – Creative, oh yes. Not to mention Regal, luxurious, imaginative, magical and wise. Great if you are going for the high-end market and also a winner for beauty products.

Black – When applied to a logo correctly, Black can look amazing. Its dramatic, its powerful, classy and elegant, it is intelligent. So no wonder there are many businesses in media opting for colour block black logos.

There are of course other shades in between but this will give you a good idea of what colour you see your logo to be now.

 

Less is More
If you are designing your own logo using design software it is easy to get carried away with effects. Bevel, texture, drop shadows. All of these look amazing in the right habitat, but when it comes to a logo and your branding, less is definitely more.  I will explain an unwritten rule in the design world, that less is more; If a logo is clever and effective in its own right it does not need layers of effects to make it good.  In other words, lots of effects is seen to be making up for a lack of creative design or flair. You get me?

Major effect overload however does have a place on a logo if you are in the virtual reality or gaming environment. But again this depends on what you are offering, if you aren’t selling games or gaming then revert back to the above.

Where it will fit?
Logos must be neat. Once you have created a logo, imagine it fitting into a perfect circle and still being readable or a horizontal rectangle. The reason I mention this is because your new logo will need to fit onto letterhead and still be readable, it will need to fit onto the header of your website and still be readable. So, if it is taller than it is wide, it isn’t going to look too great. Take a look around at websites and see how their logos sit onto the header. More often than not they would fit into a horizonal rectangle shape – therefore it will fit nicely on the header of a website.

Copyright
Being copied is not the biggest form of flattery, it is the recipe for a nasty lawsuit. Copyright is a BIG BIG consideration. Do not under underestimate the lengths people will go to in order to protect their business identity. With that in mind do not under any circumstances be tempted to ‘recreate’ someone else’s logo with some minor ‘tweaks’ of your own. This will get you into trouble – and I mean with the law kind of trouble. The same goes for your company name. Always choose an original name, if you are stuck with that you can visit the Companies House website to see if your preferred name has already been taken.

Something Clever
I love this bit. Clever logos are awesome and if you are a business owner that has a clever logo you should never get sick of looking at it. I was going to say you’d never get sick of telling people about it BUT if you have to explain it to people then it isn’t clever!!

Here are some great examples of clever logos. Well…. Amazon has to be the most famous with an arrow pointing from A to Z symbolising they offer everything from A to Z. Genius. Fed Ex has a hidden arrow in between the E and the X. Look closely….. The Tour de France logo uses the letters to depict a cyclist, I could go on!!

Practical Technicalities
If you are creating your branding yourself, remember to create it as a high-resolution file, you never know when you may need to increase it to billboard size! Another tip is to please keep the original file and keep it in a safe place. I have lost count of the number clients that have lost the original and have had to recreate it – and they never feel the same way about them even though they are an exact replica!

As you can see, getting your branding correct from the outset is vital in appealing to your audience, create the desired feeling, be creative, practical, within the boundary of the law and if you’re feeling adventurous possibly have a hidden message!

Have fun!